More than 80 years of passion
Who we are
AVO Aldo Valsecchi represents one of the historical brands within the wheels and castors manufacturing companies. Founded in 1943 in Omegna, the company has always focused on the quality of its products, the most advanced technology, both in construction techniques and materials, and great attention to customer needs.
The real winning factor, however, is the passion with which the members of the Valsecchi family run the company, a mix of tradition and innovation that has led AVO Aldo Valsecchi to become a leader in Europe.
The company has been able to interpret changes in lifestyle and everyday habits; an example? At the end of the 1950s there was a boom in sales of TV sets and, with them, TV cabinets: well, underneath each of these pieces of furniture were wheels manufactured by AVO Aldo Valsecchi It was precisely the 1950s that represented for Italy, a moment of turning point and rebirth: the whole country was going back to living, having fun and producing.
AVO Aldo Valsecchi accelerates the future
This period was also fundamental for AVO Aldo Valsecchi: the production differentiation already in place led the Company to the choice, which proved to be a winning one, of entering the sector that best symbolized the dynamism of the moment, that of wheels. At this stage, Aldo Valsecchi’s experience and his son Luciano’s youthful enthusiasm led the Company along a path of strong development in the 1960s and 1970s.
Encouraged by being among the first entrants in the sector, AVO Aldo Valsecchi succeeded in imposing its brand first throughout Italy, then in Europe. By virtue of the continuous demands, the company gradually abandoned its other productions, which had been present since its founding, specializing in the manufacture of wheels and supports.
Initially the main outlet channel was hardware stores and wholesalers; today the situation is similar but, thanks to a differentiated commercial and production strategy, industrial supplies have become an important share of turnover.
The introduction in the late 1970s of materials such as polyurethane also led to a market increase in the performance of AVO products, which were able to meet the increased needs of a growing number of customers.
The entrance in the Company of Luciano Valsecchi’s two children, Andrea and Marzia, constituted another important moment for AVO Aldo Valsecchi: a new generation was coming to the fore, a further impetus was placed in the directional choices. Today we have reached the fourth generation with the joining of Giulia and Leonardo. The use of increasingly refined and efficient materials and the already started diversification in the production of wheels for industrial use contributed to the conquest of important market positions, despite growing competition.
AVO Aldo Valsecchi is a Company that today, thanks to the formidable cocktail of experience, solid family roots, passion and technological know-how, is already projected into the future: the new and prestigious headquarters in Gravellona Toce, designed in function of a rationalization of logistic processes, expresses this trend towards new goals.
AVO Aldo Valsecchi
Move Your World!